Jessy Gervais

I coach early-stage founders to their first $1M+ ARR. This is what works (and why it works).

Drilling for Oil

If you are a founder building a new product, you are wrong. Wrong about something. Wrong about the market. The features. The marketing channel. The problem. The question is not if you are right or wrong, it’s how wrong you are (and how you can be less wrong over

Jun 17

Starting at Zero

With a bit of practice, you can spot the teams that aren’t going anywhere. Not because they’re not talented. Not because their idea isn’t good. Not because they didn’t say the right things. Because they’re starting at a massive, unnecessary disadvantage. Fortunately, most of these

Jun 2

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Every other week, I break down the fundamentals behind how early-stage teams earn revenue - what’s working, why it works, and how to apply it to your own path to $1M ARR.